Disney Invites Goths to the Party
February 20, 2010 |12:34 | By : Team X
Disney, the company that created "the happiest place on earth" and cornered the market on pink, is embracing a darker aesthetic as it reaches out to an unlikely audience for new merchandise: female "goths." In the run-up to the March 5 opening of director Tim Burton's movie "Alice in Wonderland," Walt Disney Co.'s consumer-products division is aiming its marketing firepower at young women and teenage girls, particularly those who gravitate to darkly romantic entertainment like the "Twilight" series. The soundtrack album features goth icon Robert Smith, lead singer of the Cure, performing a song from Disney's 1951 "Alice in Wonderland."
0 Comments
Leave a Comment