Walt Disney Co, the world's largest media and entertainment corporation, Monday launched its B2C online shopping services in China in consideration of the country's huge e-commerce market potential, The First Financial Daily reported.

Disney said its B2C online shopping channels will cover more than 300 cities in China, most of which are first- and second-tier cities. It expects the new services to help increase its online shopping business by 50%, accounting for 10% of its total consumer goods sales in the country.

The company's online stores will offer as many as 5,000 types of consumer goods, including clothes, shoes, accessories and toys, etc. according to the report. China's B2C e-commerce market continued to grow in 2008, with 70 million netizens shopping online and the transaction volume hitting RMB 12.5 billion.